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"International Toy & Game Fair"
The Toy Fair, organized by the British Toy & Hobby Association, is the UK’s largest dedicated toy, game, and hobby trade show. This annual event takes place at the iconic Olympia London, attracting a significant audience from the toy industry. With over 260 exhibitors, the fair showcases thousands of products,
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making it a pivotal opportunity for retailers, buyers, and media representatives to explore the latest trends and innovations in the market. The event serves as a major networking platform for industry professionals, offering insights into the dynamics of the toy industry.
The Toy Fair does not accommodate the general public or children aged 5 to 15, ensuring that the focus remains on trade and professional engagement. With a country ranking of 47 and notable category rankings—16 in Baby, Kids & Maternity and 29 in Entertainment & Media—the event underscores its significance in the UK toy market. This tradeshow, held at the end of January, is a must-attend for anyone involved in the toy and hobby sectors, providing a comprehensive overview of the industry's offerings and developments.
The Toy Fair does not accommodate the general public or children aged 5 to 15, ensuring that the focus remains on trade and professional engagement. With a country ranking of 47 and notable category rankings—16 in Baby, Kids & Maternity and 29 in Entertainment & Media—the event underscores its significance in the UK toy market. This tradeshow, held at the end of January, is a must-attend for anyone involved in the toy and hobby sectors, providing a comprehensive overview of the industry's offerings and developments.
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You are heading to the event with 670 people! Who's coming with you?
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Timings09:00 AM-06:00 PM (expected)Not Verified | Entry FeesFree & Paid Ticket Check Official Website |
Estimated Turnout10.0kVisitors 500+ Exhibitors Based on previous editions | Event TypeTrade Show |
EditionsJan 2026 Interested+17 more editions Frequency Annual | Official LinksWebsiteContacts Report Error Claim this event |
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51.496283-0.210726 Venue Map & Directions | |
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Frequently Asked Questions Contact Organizer
How many exhibitors are planning to attend the event?
The Toy Fair brings around 260 exhibitors to participate in the event.
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What type of products / services will be showcased in the event?
Toys & Games etc. are some of the products / services to be showcased in The Toy Fair.
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Can I get a list of exhibitors participating in the event?
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User Reviews
24 Jan 2020
Chukwunyere KamaluVisitor Publisher at Orisa PressLondon, UK
My first fair . Learnt the various roles of exhibitors: distributors, manufacturers, publishers, etc.exchanged contacts potentially very useful but certainly enlightening day.
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24 Jan 2025
Ritu guptaVisitor Owner at Stockholm glossy girlStockholm, Sweden
22 Jan 2020
TINA LuthraVisitor Manager at Swans Day NurseriesUxbridge, UK
We were not able to purchase single items on the show. There also wasnt any ICT stuff there.either .Minim order for small new business is redicoulse. Cheers
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26 Jan 2018
Cheryl FoxVisitor Founder at Scoot Lock LtdLondon, Canada
Its great to be meeting like minded clever inventors and enthusiastic business people.
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24 Jan 2020
Paul GoslingVisitor Managing Director at TMK trading LtdNorthampton, UK
It was good to see the hall full of exhibitors
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EditionJan 2026
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Exhibitors Profile
ToysBabyToyBOOKGameGiftDollDECORATIONwooden_toychristmas_tree
Profile for exhibit includes Mechanical toys, electronic toys, toy figures, Plush toys, dolls, wooden toys, Christmas tree decorations, Festive articles and decorations, Model construction, Creative design and games, Outdoor toys & sports articles, Baby toys & products, Gifts, Books.
Exhibitors List
Current edition exhibitors not available, showing for past edition300 available exhibitors
Reydon Sports
Website
Toynamics UK & Ireland
Website
Strong Point Games
Hyderabad, India
Website
Red Toolbox
Florham Park, USA
Website
51.496283-0.210726
Venue Map & Directions
Hammersmith Rd London W14 8UX
UK
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Sponsors
Connetix
Manufacturer
Jinhua, China
Funko Europe
Manufacturer
Singen, Germany
Hunter Price
Retailer
Bury, UK
Magicbox
RetailerPlaymobil
Manufacturer
UK
Spin Master
Manufacturer
UK
https://10times.com/hub/entertainment-hub
Sep 172025
