10times
28 - 29 Oct 2015

Unleashing Data Innovations In Marketing Research And Insights

Conference
INDIA HOUSE, New York, USAGet Directions

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The Unleashing Data Innovations In Marketing Research And Insights, organized by the Global Executive Events B.V will take place from 28th October to the 29th October 2015 at the India House in New York, USA. The conference will cover areas like The goal of this summit is to facilitate dialogue between marketing, research, insights and branding departments. Executives will discuss problems and solutions for influencing revenue, retention and expectations through the utilization of data for improved customer engagement.

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Timings

08:00 AM - 07:30 AM (Oct 28) (General)
08:00 AM - 05:10 PM (Oct 29) (General)

Entry Fees

Paid Ticket Starts from 1995 USD View Details

Estimated Turnout

upto 100
Delegates
Based on previous editions

Event Type

Conference

Editions

Oct 2015


Frequency Not Available

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Different Located Editions
Amsterdam, Netherlands22 - 23 Nov 2018
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Global Executive Events B.V Netherlands20 Total Events
EditionOct 2015

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Can I get a list of speakers participating in the event?
There are approx 13 speakers participating in this event. To get the list of speakers, please visit our website or to get the list on mail, register at the link .
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Can I get a list of exhibitors participating in the event?
To get the exhibitor list on mail register at the link .
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What is the entry fee for the event?
Entry at Unleashing Data Innovations In Marketing Research And Insights starts from 1995 USD and cost up to 6000 USD. It is 1995 USD for DELEGATE , 1995 USD for DELEGATE FROM THE NETHERLANDS , 2495 USD for VENDOR , 3000 USD for VIP DELEGATE , 6000 USD for EXHIBITOR .
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Schedule & Agenda

All Days Day 1 Day 2
Wed, 28 Oct 08:00 AM - 08:30 AM
Registration and Breakfast
Wed, 28 Oct 08:30 AM - 08:45 AM
Opening And Icebreaker
Wed, 28 Oct 08:45 AM - 09:00 AM
Opening remarks from the Chairperson
Lon Taylor, First Insights
Wed, 28 Oct 09:00 AM - 09:40 AM
USING RANDOMIZED FIELD EXPERIMENTS TO MEASURE MOBILE MARKETING EFFECTIVENESS
The explosive growth of smartphone and location-based services (LBS) has contributed to the rise of mobile advertising. In this talk, we will...continue reading
Wed, 28 Oct 09:40 AM - 10:10 AM
BUILDING DEEP CONSUMER CONNECTIONS THROUGH TECHNOLOGY AND CULTURE
Using Science and Technology to uncover deep consumer insightsUtilizing popular culture theory to make connections with consumersHow do we as ...continue reading
Wed, 28 Oct 10:10 AM - 10:40 AM
NETWORKING COFFEE BREAK
Wed, 28 Oct 10:40 AM - 11:20 AM
ROUNDTABLE DISCUSSIONS
Our goal is to let these sessions be participant led. any participant can volunteer to facilitate a discussion they think is relevant. Attende...continue reading
Wed, 28 Oct 11:20 AM - 12:00 PM
SPONSOR SESSION
Wed, 28 Oct 12:00 PM - 12:30 PM
THE ROLE OF CUSTOMER INSIGHT AND DATA IN CREATING AND DELIVERING A DIFFERENTIATED VALUE PROPOSITION
Legacy approaches to defining a value proposition and serving customers are incomplete in today's slow growth environment, where customers hav...continue reading
Wed, 28 Oct 12:30 PM - 01:30 PM
NETWORKING LUNCH
Wed, 28 Oct 01:30 PM - 02:10 PM
CASE STUDY:
Pankaj Chopra, Johnson & Johnson
Wed, 28 Oct 02:10 PM - 02:50 PM
SPONSOR SESSION
Wed, 28 Oct 02:50 PM - 03:20 PM
KIDS & THE NEXT GENERATION OF DATA
Kids are the first wave of change when it comes to new consumer behavior and media trends. Now, more than ever, itu2019s important to know ho...continue reading
Wed, 28 Oct 03:20 PM - 03:50 PM
NETWORKING COFFEE BREAK
Wed, 28 Oct 03:50 PM - 04:30 AM
HELP.....MY ORGANIZATION WANTS TO BECOME CUSTOMER CENTRIC
Making tough choices; what is it that you are not going to beOnly 4 capabilities to master for superior customer experience; how hard can it b...continue reading
Wed, 28 Oct 04:30 PM - 05:10 PM
ROUNDTABLE DISCUSSIONS
Our goal is to let these sessions be participant led. any participant can volunteer to facilitate a discussion they think is relevant. Attende...continue reading
Wed, 28 Oct 05:10 PM - 05:50 PM
CONVERGENCE OF SOCIAL, MOBILE AND CLOUD - HOW THESE TECHNOLOGIES CAN IMPROVE CUSTOMER ENGAGEMENT, FORGE NEW PARTNERSHIPS AND DRIVE COMPETITIVE ADVANTAGES
Shree Dandekar, Dell
Wed, 28 Oct 05:50 PM - 06:00 PM
CLOSING REMARKS FROM THE CHAIRPERSON
Wed, 28 Oct 06:00 PM - 07:30 PM
Chique Networking Cocktails And Reception
Thu, 29 Oct 08:00 AM - 08:30 AM
Buffet Breakfast
Thu, 29 Oct 08:30 AM - 08:45 AM
Opening and Icebreaker
Thu, 29 Oct 08:45 AM - 09:00 AM
Opening remarks from the Chairperson
Thu, 29 Oct 09:00 AM - 09:40 AM
DEMOCRATIZING DATA AND THE POWER OF GUIDED PLAY
We live in an amazing time - one by one what was once analogue is becoming digital. And alongside the immense opportunities this creates for p...continue reading
Thu, 29 Oct 09:40 AM - 10:10 AM
FIRESIDE CHAT:
Sheryl Feldinger, NBC Universal
Thu, 29 Oct 10:10 AM - 10:40 AM
ROUNDTABLE DISCUSSION
Our goal is to let these sessions be participant led. any participant can volunteer to facilitate a discussion they think is relevant. Attende...continue reading
Thu, 29 Oct 10:40 AM - 11:10 AM
NETWORKING COFFEE BREAK
Thu, 29 Oct 11:10 AM - 11:50 AM
SPONSOR SESSION
Thu, 29 Oct 11:50 AM - 12:00 PM
BEYOND BEHAVIORAL TARGETING: READING MINDS AT SCALE
Recent advances in Big Data Analytics, Machine Learning and CyberPsychology are being combined to provide extraordinary insights into the reas...continue reading
Thu, 29 Oct 12:30 PM - 01:30 PM
NETWORKING LUNCH
Thu, 29 Oct 01:30 PM - 02:10 PM
THE STATE OF DIGITAL PLAY: MOBILE CROSSOVER
The way in which consumers engage with various media continues to undergo rapid evolution and with the proliferation of mobile devices, media ...continue reading
Thu, 29 Oct 02:10 PM - 02:50 PM
SPONSOR SESSION
Thu, 29 Oct 02:50 PM - 03:20 PM
ROLE OF DIGITAL IN DRIVING CUSTOMER ENGAGEMENT IN A B2B MARKET
Engaging the business communityBuilding trust and sustainable modelUser Generated Content u2013 quality vs quantityMark Pontrelli, Wella/P&G
Thu, 29 Oct 03:20 PM - 03:40 PM
NETWORKING COFFEE BREAK
Thu, 29 Oct 03:40 PM - 04:10 PM
HOW TO BUILD A RELEVANT LEGACY FOR NEW CUSTOMER ACQUISITION
Staying relevant without ruining the original appeal.Brand is a collection of stories and ideas owned by community, not you.Unbiased research ...continue reading
Thu, 29 Oct 04:10 PM - 05:00 PM
THE ULTIMATE BRAIN SPA
Thu, 29 Oct 05:00 PM - 05:10 PM
Closing remarks from the chairperson and Global Executive Events B.V.

Visitor Ticket Price

1995 USDDELEGATE
1995 USDDELEGATE FROM THE NETHERLANDS
3000 USDVIP DELEGATE
2495 USDVENDOR
6000 USDEXHIBITOR
40.704615-74.009734

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1 Hanover Square, New York, NY 10004
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