Wisconsin Marketing Summit

The Wisconsin Marketing Summit agenda is designed in collaboration with regional, national and international marketing leaders and brands. With the media landscape constantly evolving, how are companies using new tools to foster and integrate their digital marketing strategies? How are marketing channels being reshaped to leverage and support this digital innovation, and how has this altered the traditional Earned /Paid /Owned /Shared media mix?. Panelists discuss how they have incorporated .. continue reading emotions, experiences, and shared ideas to create effective and authentic storytelling, and how this has not only strengthened brand initiatives, but their understanding of the consumers that they serve. What are the ingredients for equity, success, and sustainability?. Presently, there is an increasing need for brands to stay socially conscious while simultaneously addressing key corporate issues. How have brands implemented corporate social responsibility practices into a sustainable business model, and how has doing so strengthened their fundamental business practices as well as their brand to consumer engagement?.