The distributed ledger technology (DLT) is touted to be the new ‘internet’ – eliminates redundancy in data keeping, reduces cost of storing .. Read more records, enhances data security that was never seen before and the new kid in the disruptions block of the world, not just the IT industry but across industries – from real estate to financial services to health care to retail industry. Ram has over 4 decades of professional and industry experience. He helped architect products for banking industry and implemented solutions for large banks and financial services companies across multiple geographies. The potential of blockchain technology is opening new digital experience possibilities and necessitates technology integration into many digital experience orchestration systems. These use cases leverage blockchain technology along with digital experience systems like CMS, Audience Segmentation, Data Management Platform, Ad Networks, Campaign Management and Personalization engine. I would be speaking on ideas for engineering creativity of integrating Design Thinking with Customer Experience for Blockchain Use cases. Being an expert in consulting Blockchain solutions, the delegates would have a hands-on using Design Thinking and Customer experience tools for understanding basic advantages of decentralization, immutability, security, and transparency.
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