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The China Toy Expo (CTE), organized by the China Toy and Juvenile Products Association (CTJPA), is a premier annual trade show dedicated to toys and juvenile products. As the only national organization of its kind in China, CTJPA showcases an impressive array of toys across 17 major categories. This event
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is particularly notable for its strong participation from primary source factories, with 95% of the exhibitors being direct manufacturers. The expo enjoys robust support from local governments and associations hailing from over 30 production hubs, including prominent cities such as Dongguan, Shenzhen, Chenghai, and Yunhe. This collaboration facilitates a vast network of distributors and retailers from 330 major cities throughout China, along with the presence of multinational toy companies from the US, Europe, and Japan.
Every October, CTE attracts thousands of top-rated toy suppliers and brand owners who present a diverse range of toys, games, and innovative concepts to over 100,000 global toy buyers. The event is recognized as Asia's most extensive B2B toy fair, having been celebrated annually since 2002. It serves as a significant platform for international toy buyers seeking to source products and insights within the dynamic Chinese market. Attendees can look forward to on-site forums, meetings, and galleries that provide valuable market insights and highlight the latest trends within the toy industry. With 2,500 exhibitors expected to participate, CTE is poised to be a powerful gateway for foreign toy brands aiming to tap into the lucrative Chinese market. Additionally, it is noteworthy that the event has received a ranking of 10 in the Baby, Kids & Maternity category, underscoring its importance within the industry.
Every October, CTE attracts thousands of top-rated toy suppliers and brand owners who present a diverse range of toys, games, and innovative concepts to over 100,000 global toy buyers. The event is recognized as Asia's most extensive B2B toy fair, having been celebrated annually since 2002. It serves as a significant platform for international toy buyers seeking to source products and insights within the dynamic Chinese market. Attendees can look forward to on-site forums, meetings, and galleries that provide valuable market insights and highlight the latest trends within the toy industry. With 2,500 exhibitors expected to participate, CTE is poised to be a powerful gateway for foreign toy brands aiming to tap into the lucrative Chinese market. Additionally, it is noteworthy that the event has received a ranking of 10 in the Baby, Kids & Maternity category, underscoring its importance within the industry.
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You are heading to the event with 100k people! Who's coming with you?
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Timings09:00 AM - 05:00 PM (Business)
| Entry FeesFree Ticket For Industry ProfessionalsCheck Official Website |
Estimated Turnout100.0kVisitors 500+ Exhibitors Based on previous editions | Event TypeTrade Show |
EditionsOct 2026 Interested+17 more editions Frequency Annual | Official LinksWebsiteContact Report Error Claim this event |
| Event Happening Alongside China Kids Fair21 - 23 Oct 2026 386 Followers China Preschool Educ...21 - 23 Oct 2026 162 Followers | |
| Different Located Editions China Toy Expo27 - 29 Oct 2022 1 Followers | |
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31.208904121.564912 Venue2345 Longyang Rd ShiJi GongYuan Pudong Xinqu Shanghai Shi 201204
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Frequently Asked Questions Contact Organizer
How many people are planning to attend the event?
Shanghai New International Expo Centre(SNIEC) expects about 100000 people to attend the tradeshow China Toy Expo.
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How many exhibitors are planning to attend the event?
China Toy Expo brings around 2500 exhibitors to participate in the event.
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What type of products / services will be showcased in the event?
Festival & Party Items,Electronic & RC Toys,Hobby & Model Construction,Baby & Infant Toys,Educational toys & Games,Outdoor & Sports,Wooden & Bamboo Toys,Dolls & stuffed Toys,Intelligent Toys,Toys And Games etc. are some of the products / services to be showcased in China Toy Expo.
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User Reviews
19 Oct 2019
A.Redha Al JishiVisitor Manager at Rez Hobbies Bahrain
it was very nice
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23 Oct 2015
Gregg McelhinneyVisitor Owner at Westlinntoys.comWest Linn, USA
Thank you, I made some good contacts.
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01 Feb 2019
PETER BandoVisitor Sydney401 at MethvenaSydney, Australia
It’s the best Show in Asia wide isles and beautiful northern China merchandise. I have been to the last five and I will continue to go.It is very well organisedPeter Bando
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20 Oct 2023
AsVisitor CEO at Babico Trading LLCDubai, UAE
11 May 2020
ChloeVisitor Business Assistant at China Toy & Juvenile Products AssociationBeijing, China
EditionOct 2026
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HobbyToysBabyToyGameWoodenDoll
CTE brings together 2500+ exhibitors consisting of top-rate manufacturers from main production hubs across China and leading international brands to showcase a wide range of products. Main product categories cover Educational Toys & Games, Dolls & Stuffed Toys, Electronic & RC Toys, Baby & Infant Toys, Wooden & Bamboo ToysOutdoor & Sports, Hobby & Model Construction, Intelligent Toys, Festival & Party Items, Equipment & Raw Material etc.
Exhibitors List
1302 Exhibitors of Current EditionShantou Jingsu Model Technology Co.,Ltd
Shantou Jishang Toys Co., Ltd
Shantou Jintian sheng Plastic Co.,Ltd
Shantou Jiuyan Technology Co.,Ltd
31.208904121.564912
Venue
2345 Longyang Rd ShiJi GongYuan Pudong Xinqu Shanghai Shi 201204
Shanghai
, China
Plan your visitTap a tab to explore what’s nearby
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