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The B2B Marketing Conference in Milan, Italy, is set to explore the future and innovation in marketing, focusing on four key themes that address the evolving landscape of B2B communication and commerce. Central to this year’s discussions is 'The New Communication Ecosystem: From Hypersonalization to a More Integrated Narrative.' This
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theme highlights the importance of effective communication and relationships in engaging customers and communities, emphasizing the development of an omnichannel experience facilitated by AI. The conference will showcase how AI can enhance personalization in messaging, which is crucial for maintaining customer connections.
Another critical theme is 'Digital Marketing and an Increasingly Evolved Customer Experience - Less Slop, More Authenticity.' This segment will delve into the transformation of the Buyer's Journey and the necessity for businesses to identify effective digital channels and relevant content that resonates with their community. As users face information overload, they increasingly rely on AI for content selection, shifting traditional visibility logic from SEO to GEO. Furthermore, the theme 'AI and Marketing Automation: The New Agentic Era - Less Hype, More Productivity' will address the role of AI as a collaborative partner in business. Companies are encouraged to integrate AI into their decision-making processes, automate operations, and develop new value models.
Finally, the conference will cover 'B2B E-Commerce: Social Commerce - Social Media as Integrated Sales Platforms.' This theme underscores the transition of B2B purchasing processes to social media, which is evolving from a mere visibility tool to a vital infrastructure for sales, assistance, and relationship management. The B2B Marketing Conference aims to provide a platform for businesses to gain visibility and insights before, during, and after the event, encouraging sponsorship opportunities to enhance engagement and reach. This event is particularly relevant for PhD scholars and has a broad audience reach that includes participants from Nigeria, making it a significant occasion in the marketing calendar.
Another critical theme is 'Digital Marketing and an Increasingly Evolved Customer Experience - Less Slop, More Authenticity.' This segment will delve into the transformation of the Buyer's Journey and the necessity for businesses to identify effective digital channels and relevant content that resonates with their community. As users face information overload, they increasingly rely on AI for content selection, shifting traditional visibility logic from SEO to GEO. Furthermore, the theme 'AI and Marketing Automation: The New Agentic Era - Less Hype, More Productivity' will address the role of AI as a collaborative partner in business. Companies are encouraged to integrate AI into their decision-making processes, automate operations, and develop new value models.
Finally, the conference will cover 'B2B E-Commerce: Social Commerce - Social Media as Integrated Sales Platforms.' This theme underscores the transition of B2B purchasing processes to social media, which is evolving from a mere visibility tool to a vital infrastructure for sales, assistance, and relationship management. The B2B Marketing Conference aims to provide a platform for businesses to gain visibility and insights before, during, and after the event, encouraging sponsorship opportunities to enhance engagement and reach. This event is particularly relevant for PhD scholars and has a broad audience reach that includes participants from Nigeria, making it a significant occasion in the marketing calendar.
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You are heading to the event with 300 people! Who's coming with you?
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Timings09:00 AM-06:00 PM (expected)Not Verified | Entry FeesPaid Ticket Starts from 1000 EUR View Details |
Estimated Turnout- Delegates Based on previous editions | Event TypeConference |
EditionsOct 2026 Interested+2 more editions Frequency Annual | Official LinksWebsiteContact Report Error Claim this event |
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ANES Italy1 Upcoming Events | |
45.4650009.186000 Venue
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Milan , Italy Plan your visitTap a tab to explore what’s nearby | |
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Visitor Ticket Price Buy Now
| 1000 EUR | VisibilityLogo on all documentation, desk for materials, 3 free conference entries, free project submissions to B2Best Award, 1-year free community membership with discounted training access. |
| 2000 EUR | Super VisibilityIncludes Visibility benefits plus DEM promotion before/after event, desk for materials, 3 free conference entries, free project submissions to B2Best Award, 1-year free community membership with discounted training access. |
| 4500 EUR | Premium Sponsorship15-min speech in plenary, 5 free tickets, logo on all documentation, wall/roll up in networking area, live streaming, website and media visibility, social media promotion. |
| 7000 EUR | Plus Sponsorship15-min speech in plenary, 10 free tickets, profile database, desk for presentation, live streaming, extensive visibility online and media, DEM promotion, webinar opportunity, free project submissions to B2Best Award, 1-year community membership. |
| 12000 EUR | Master Sponsorship |
| 16000 EUR | Main Sponsorship |
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EditionOct 2026
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Speakers (past edition)
Speaker
Fabio Foglia
Co-founder e partner at AILANDINGSSpeaker
Marco Fiori
Amministratore Delegato at INTONOSpeaker
Rinaldo Zambello
CEO at NUR DIGITAL MARKETINGSpeaker
Giampaolo Colletti
-Speaker
Francesco Canuti
Co-Founder e Marketing Trainer di Popwave srlSpeaker
Carlo Caporizzi
CEO & Sales Director di GMDEVisitor Ticket Price Buy Now
| 1000 EUR | VisibilityLogo on all documentation, desk for materials, 3 free conference entries, free project submissions to B2Best Award, 1-year free community membership with discounted training access. |
| 2000 EUR | Super VisibilityIncludes Visibility benefits plus DEM promotion before/after event, desk for materials, 3 free conference entries, free project submissions to B2Best Award, 1-year free community membership with discounted training access. |
| 4500 EUR | Premium Sponsorship15-min speech in plenary, 5 free tickets, logo on all documentation, wall/roll up in networking area, live streaming, website and media visibility, social media promotion. |
| 7000 EUR | Plus Sponsorship15-min speech in plenary, 10 free tickets, profile database, desk for presentation, live streaming, extensive visibility online and media, DEM promotion, webinar opportunity, free project submissions to B2Best Award, 1-year community membership. |
| 12000 EUR | Master Sponsorship |
| 16000 EUR | Main Sponsorship |
45.4650009.186000
Venue
Milan , Italy
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